Segment/Profile 2017-02-28T00:49:32+00:00

Segment/Profile

Compellon20|20’s powerful predictive capabilities help you quickly and accurately segment customers in order to customize messaging and offers.

Segment/Profile

While it may seem like Marketing professionals have unlimited budgets to spend on advertising and media buys, that just isn’t the case; they, too, must spend their budgets effectively. In order to do so, they need to understand their audiences and identify not only the best prospects, customers, or constituents to pursue but also which channel will prove most effective.

Profile
After ingesting your various data sources (survey, transaction, demographic, psychographic, etc.), Compellon20|20 develops predictive profiles and personas (e.g., customers likely to purchase). Those profiles are then used to improve targeting for media purchases.

Predict
Using Compellon20|20’s Predict, users can score leads based on key drivers of likelihood to purchase. Marketers can then prioritize and take action on those who are most likely to meet the outcome.

Action
At the same time, Predict outlines the top five reasons, in rank order, why each individual is likely to buy. Marketers can then craft personalized custom messages or offers to ensure the outcome is met for each individual.

Compellon20|20’s powerful predictive capabilities help you quickly and accurately segment customers in order to customize messaging and offers.

While it may seem like Marketing professionals have unlimited budgets to spend on advertising and media buys, that just isn’t the case; they, too, must spend their budgets effectively. In order to do so, they need to understand their audiences and identify not only the best prospects, customers, or constituents to pursue but also which channel will prove most effective.

Profile
After ingesting your various data sources (survey, transaction, demographic, psychographic, etc.), Compellon20|20 develops predictive profiles and personas (e.g., customers likely to purchase). Those profiles are then used to improve targeting for media purchases.

Predict
Using Compellon20|20’s Predict, users can score leads based on key drivers of likelihood to purchase. Marketers can then prioritize and take action on those who are most likely to meet the outcome.

Action
At the same time, Predict outlines the top five reasons, in rank order, why each individual is likely to buy. Marketers can then craft personalized custom messages or offers to ensure the outcome is met for each individual.

Want to learn more about our Segment/Profile solution?

1-800 CONTACTS Use Cases

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Use Cases Overview

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“1-800 CONTACTS can now test, treat, and track each segment differently – and link our actions directly to financial results based on individual customer purchase behavior. Additionally, the same models that Compellon generated to determine segmentation identified the drivers that 1-800 CONTACTS uses to target and message different prospects for acquisition.”

Neil Wieloch, PhD, Director, Marketing Strategy and Insights , 1-800 CONTACTS

Learn more about our Segment/Profile Solution!

1-800 CONTACTS Use Cases

DOWNLOAD

Use Cases Overview

DOWNLOAD
“1-800 CONTACTS can now test, treat, and track each segment differently – and link our actions directly to financial results based on individual customer purchase behavior. Additionally, the same models that Compellon generated to determine segmentation identified the drivers that 1-800 CONTACTS uses to target and message different prospects for acquisition.”

Neil Wieloch, PhD, Director, Marketing Strategy and Insights, 1-800 CONTACTS

Curious about Services to support this solution?

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Curious about Services to support this solution?

REQUEST DEMO
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