Prescriptive Scoring 2017-02-27T23:59:57+00:00

Prescriptive Scoring

Compellon20|20’s powerful predictive capabilities help you quickly and accurately identify which prospects or customers to pursue and which approach or messaging will ensure a successful outcome.

Prescriptive Scoring

Marketing professionals are tasked with identifying the best prospects, customers, or constituents to pursue in order to seal the deal. Who’s the most likely to buy? Or to buy again? Who’s going to churn? And why? Compellon20|20 Predict scores leads based on drivers of specific outcomes and helps you take actions that ensure those outcomes are achieved.

Predict
Using Compellon20|20’s Predict, users can score leads based on key drivers of a specific behavior, e.g., likelihood to purchase, to enroll, and to churn. Marketers can then prioritize and take action on those who are most likely to meet the outcome.

Action
At the same time, Predict outlines the top five reasons, in rank order, why each individual is likely to meet the outcome. Marketers can then craft personalized custom messages or offers to ensure the outcome is met.

Profile
Compellon20|20 also offers profiles/persona definitions of customers most likely to meet that outcome, allowing Marketers to take a step back and develop not only personalized messages but also tactical and strategic plans to address a larger audiences’ needs.

Compellon20|20’s powerful predictive capabilities help you quickly and accurately identify which prospects or customers to pursue and which approach or messaging will ensure a successful outcome.

Marketing professionals are tasked with identifying the best prospects, customers, or constituents to pursue in order to seal the deal. Who’s the most likely to buy? Or to buy again? Who’s going to churn? And why? Compellon20|20 Predict scores leads based on drivers of specific outcomes and helps you take actions that ensure those outcomes are achieved.

Predict
Using Compellon20|20’s Predict, users can score leads based on key drivers of a specific behavior, e.g., likelihood to purchase, to enroll, and to churn. Marketers can then prioritize and take action on those who are most likely to meet the outcome.

Action
At the same time, Predict outlines the top five reasons, in rank order, why each individual is likely to meet the outcome. Marketers can then craft personalized custom messages or offers to ensure the outcome is met.

Profile
Compellon20|20 also offers profiles/persona definitions of customers most likely to meet that outcome, allowing Marketers to take a step back and develop not only personalized messages but also tactical and strategic plans to address a larger audiences’ needs.

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