Impact Analysis 2017-02-28T01:00:04+00:00

Impact Analysis

Are you asked to define the impact of the actions you
recommend the company takes to improve the customer experience?

That impact can take the form of

(a) effect on the customer experience or

(b) Return on Investment “ROI”.

Compellon20|20 gives you both.

Impact Analysis

Customer Experience professionals are first tasked with identifying what changes are required to improve the experience for customers. Once they’ve outlined the necessary changes, they are then challenged to justify the required investments to make those improvements. Using Compellon20|20, Customer Experience professionals can easily conduct impact analyses, through what-if analysis and ROI calculations.

What-Cause & What-If Analysis

Using Compellon20|20’s Advisor, users can determine the optimal combination of actions to take to improve NPS, likelihood to purchase, etc.; they have two options to define impact on an outcome:

1. Set your desired impact/outcome improvement (e.g., % increase) and let the engine tell you what changes you need to make in order to achieve that level of impact.

2. Establish which factors you can improve the quickest and by how much to determine the impact on the outcome.

Financial (ROI) Analysis

Executives want to know the financial impact of making those improvements. In Compellon20|20’s Advisor, users can enter a value for outcome segments to calculate revenue impact of increasing or decreasing the segment, and they can enter the costs for taking the optimal combination of actions, as discovered in the What-If Analysis.

Are you asked to define the impact of the actions you
recommend the company takes to improve the customer experience?

That impact can take the form of

(a) effect on the customer experience or

(b) ROI.

Compellon20|20 gives you both.

Customer Experience professionals are first tasked with identifying what changes are required to improve the experience for customers. Once they’ve outlined the necessary changes, they are then challenged to justify the required investments to make those improvements. Using Compellon20|20, Customer Experience professionals can easily conduct impact analyses, through what-if analysis and ROI calculations.

What-Cause & What-If Analysis

Using Compellon20|20’s Advisor, users can determine the optimal combination of actions to take to improve NPS, likelihood to purchase, etc.; they have two options to define impact on an outcome:

1. Set your desired impact/outcome improvement (e.g., % increase) and let the engine tell you what changes you need to make in order to achieve that level of impact.

2. Establish which factors you can improve the quickest and by how much to determine the impact on the outcome.

Financial (ROI) Analysis

Executives want to know the financial impact of making those improvements. In Compellon20|20’s Advisor, users can enter a value for outcome segments to calculate revenue impact of increasing or decreasing the segment, and they can enter the costs for taking the optimal combination of actions, as discovered in the What-If Analysis.

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